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VIEWDLE RAISES $10 MILLION IN SERIES B FUNDING

FROM BEST BUY, BLACKBERRY PARTNERS FUND AND QUALCOMM

SAN JOSE, CA: OCTOBER 5, 2010 – Viewdle (http://www.viewdle.com), the leading independent consumer-focused facial recognition company, today announced that it has raised $10 million in Series B funding from Best Buy, Blackberry Partners Fund andQualcomm. Viewdle’s Series A investor Anthem Venture Partners also participated in this new funding round. This new investment will be used for the launch of new consumer products over the coming months. In conjunction with this investment, Best Buy Capital's Kuk Yi and John Albright from Blackberry Partners Fund will join Viewdle’s Board.

Viewdle has developed the only commercially available technology capable of real-time, cross-platform visual analysis at the point of capture. Viewdle’s patented facial recognition system automatically identifies faces in videos and photos across mobile phones, computers and in the cloud.  The technology has been independently benchmarked as the fastest and most efficient available. It is the result of more than fifteen years of research and three years of commercial productization.

“Viewdle is the only company that enables the identification of faces on any device. This new investment allows us to roll out exciting new consumer applications on our platform. With the world’s largest independent visual analysis research team, we will also continue to invest in technology innovation,” said Viewdle co-Founder and CEO Laurent Gil. 

“For consumers, it’s all about real-time. Viewdle is leading the market by creating compelling consumer experiences that are both real-time and cross-platform - that is why we invested in the company,” commented Kuk Yi, vice president, Best Buy Capital, Best Buy Co., Inc.

Viewdle’s chief product officer Jason Mitura continued: “The technology enables a better and simpler way for consumers to organize, manage, and share their personal media across converged devices.”

“The majority of smartphones are now equipped with built-in video recorders and cameras – Viewdle enables consumers to quickly and accurately organize their photos and videos at the point of capture,” said John Albright, co-managing partner, BlackBerry Partners Fund. “Viewdle fits perfectly with our investment mandate, and we look forward to working closely with them to drive innovation throughout the mobile industry.”

“Viewdle has made exceptional strides in advancing the field of visual analysis, a capability that holds a myriad of potential mobile applications,” said Nagraj Kashyap, vice president of Qualcomm Ventures.  “The company’s sophisticated technology and seasoned management make Viewdle very well positioned in the market.” 

About Viewdle

Viewdle (www.viewdle.com) is the leading independent consumer-focused facial recognition company.  It was founded in 2007, with the vision of helping people share and tag all of their photos and videos on any media creation device - from servers to laptops to mobile phones - through Viewdle’s patented visual analysis and facial recognition technology.

Initially developed in The Cybernetics Institute in Kiev, Ukraine, more than 10 years of research and development has gone into Viewdle's technology. Viewdle runs the world's largest independent visual analysis research team with 8 PhDs and 30 other visual analysis specialists. Its core technology has been independently benchmarked as the fastest and most efficient available. The company is venture-backed and headquartered in San Jose, California.

More information about Viewdle can also be found on Viewdle.com andhttp://www.facebook.com/viewdle.